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Is it possible to motivate your buyers to make repeat purchases - and how? Scroll down to find out!
As we’ve already spoken about at the beginning of the blog - it's way easier and cheaper to retain existing customers than to find new ones. Once you have the It is a common understanding that people buy jewellery only on special occasions and to commemorate milestones. Therefore, is repeated jewellery purchase even possible? And if it is, how do jewellery stores encourage the same?
While it may take you some convincing and a longer while to win over a buyer who comes across your jewellery store for the first time, customers who’ve already made purchases from you know their way around and have a huge potential to be encouraged to make repeat purchases. In this blog, we share N ways to win the loyalty of new customers and maintain that of old ones.
Up Your Customer Support Game
According to a Hubspot research study, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. Make sure that your customer support avoids delayed responses, non-responses and customer support operators who have no idea what they’re doing. Furthermore, you can ensure better customer support through live chat on your website and prompt responses on your social media.
Make Purchases Seamless
Your online jewellery store is good and hassle-free. But is your shipping and delivery process seamless too? How about online payment and financing options? Sometimes, the processes in the backend can impact a buyer’s overall shopping experience. Make sure that these extraneous processes are simple and easy for buyers to go through.
Reward Customer Experiences through Loyalty Programs
Loyalty programs are a big hit among many businesses today. They are good for both you and your buyers: they get more value each time they shop, and you benefit from their repeat business. You can even opt for automated loyalty apps which can reward your customers for a variety of actions they take in your store.
Ensure post-purchase engagement
In a survey, Harvard Business Review found that only 16% of companies focused on retaining customers despite the claim that it costs five times more to acquire a new customer than retain an existing one.
There are numerous ways you can get in touch with your buyers post-purchase. Some of these include:
Follow-up with emails. These can be satisfaction surveys, discount offer information or just congratulate them on their first purchase.
You can also invite them to write a product review for their purchase.
Additionally, you can share useful blog articles about how to style a piece of jewellery or other product advice.
Incentivise repeat purchases
How do you get to encourage a first-time buyer to come back to your store? Give them discount offers based on the amount of purchase they make the first time! Sending a discount code for their next purchase is a great way to nudge them to come back. For this reason, discounting can also be an effective way to bring back customers that haven’t purchased in a while.
You may also experiment with offering credits available to use at your store apart from offering discounts.
As we’ve already spoken about at the beginning of the blog - it's way easier and cheaper to retain existing customers than to find new ones. Once you have the loyalty of your existing customers, it gets fairly easy to reach out to new ones and more importantly, build a brand persona. Remember, any relationship needs nurturing - whether they’re your personal relationships or the ones you have with your customers.